Curious. Creative. Design.
Curious. Creative. Design.
Services: Brand Guidelines, Brand Identity Design, Creative Strategy, Iconography, Illustration, Merch Design, Typography
The DeBruce Foundation is working to expand pathways to economic growth by creating tools, training and opportunities for youth across Missouri and the Midwest. The DeBruce Career Corps is an intentional effort to incorporate authentic youth voice into the work of the Foundation. For this engagement, I created a brand identity alongside the Foundation’s career corps class. We collaborated to create a brand that balanced the DeBruce parent brand with a modern youth appeal. Not only centering the students insights, but capturing the Foundation’s continuous pathway model. All work created while leading creative team in a previous role.
The logo features an infinity loop that represents the continuous way the DeBruce Foundation creates leadership opportunities that engage young people. Not only to co-develop a model designed to improve workforce readiness but also to expand future opportunities as they grow in their own work careers. The yellow and orange gradient beams brightly, highlighting the enthusiasm the career crops participants bring to their initiatives.